Evaluation of Entertainment Advertisement Using Different Techniques Review

Advertising is the process of facilitating the industrial trade of a given products or services by attracting the customer to purchase it. The effect of advertisement can have an impact on adoption of particular product. It is important for the marketing industry to better understand the role of the unconscious and emotions in advertising communication and shopping behavior. Every advertisement promotes the merits their products through intrinsic factors such as the presence of action sequences, different genres of music, celebrity endorsements and humor to gather the attention of the customers. The basic goal of marketers is to guide the design and presentation of products in such a way that they are highly compatible with consumer preferences. To understand consumers preferences, several standard research tools are commonly used by marketers, such as personal interviews, brain imaging tools. This article provides a brief overview of currently available techniques to evaluate the better advertisement related consumer decision. KEYWORDS